5 Tips for Women in Their Prime Wanting to Start Their Own Business
It’s never too late. We know, we know – you’re afraid you’re too old, that you can’t really start a business now, that starting your own business is reserved for early adulthood, for girls in their late thirties at most. Well, we are here to tell you that that is an absolute load of bull. In fact, there are reports that state the greatest number of businesses today are being started by people aged 55 to 65. Remember that you have a wealth of experience that you have garnered over your lifetime. You know who you are, you know what you stand for, and you understand your weaknesses and your strengths.
Furthermore, you understand that retirement isn’t that far away and that you have that safety net in front of you. So, why not take a chance? Why not push towards something more than just pure retirement?
If we have (hopefully) convinced you to take the plunge, then we suggest you read the article below. Here you can find some solid advice that is there to help you start your own business.
Do your research
Of course, the first thing you need to do is get some proper market research done. If you want your business idea to work, you need to see what state your target market is in. Figure out who is your target demographic, see what they are interested in, figure out the best way you can approach them. Are you setting up your own coffee shop business? How do you want it to look – something retro, maybe with a lot of class, or would you prefer a bohemian set up? Are you starting a restaurant? If so, is it going to be family-friendly, with simple but delicious food, or are you going to go all out and try to dabble in the gourmet food market? Is the market saturated, do you need to put a very unique spin on things, or is said market ripe for the picking?
Learn to delegate
You need to learn how to delegate. No entrepreneur can handle everything, you can do every single job on your own. First of all, it’s simply impossible. Second of all, it’s better if you focus all your energy on things you are passionate about, things you know you can execute masterfully, and while at the same time let other people handle parts of your business you lack the time and the energy to deal with.
For example, you might be excellent when dealing with clients and customers, a legend when handling paperwork, and you also know your way around your local bureaucracy. So, why not focus on these things, and let somebody else handle SEO and online marketing, hire a contractor to handle your tech needs, get an advisor for some legal help and advice…
Use your network (or create one)
A woman in her prime knows many people. Use your connections, employ your network, let them help you start your own business. Anything, from being familiar with your suppliers to knowing the numbers of a couple of professional personal injury lawyers can help you reach your goal. Work friends from your regular job might give you some advice or point you in the right direction. A former boss may give you some assistance, or a simple thing as knowing some of the girls that work at the local municipal office can get your foot inside the right doors.
Never stop learning
Never stop learning. You have a wealth of experience and knowledge, nobody doubts that. However, you don’t know everything. Always try to improve yourself in every way possible. When it comes to your business, work on your skillset, on understanding your industry better. Do regular research, read up on the newest trends and techniques. This may be a simple as understanding the best new way to make coffee and getting the finest espresso maker, right down to following the newest methods and software that helps you be a better graphic designer.
Take on a proper mind-set
Finally, you need the right mind-set. In order to achieve success with your business, you need to stay positive. Now, we don’t mean this in any type of hippy-like, empty way. Rather, accept the things you can’t change, change the things you can. Understand that failure is key to success.
On a more practical and direct level, take care of yourself. Don’t run yourself into an early grave by running your company. Get enough sleep, don’t let the stress eat you up, concentrate on staying healthy in your prime. Go hard, but be smart about it. Take care of your diet, get some exercise. This will allow you more concentration and more focus when the going gets tough.
You are in your prime, never forget that. With the proper planning, a good mind-set, and a dedicated approach, you will accomplish your goals and start your own business easily. Create your own network, start delegating, and ever stop learning.
Alexander Hunkin is an Australian based startup advisor with in-depth experience in growing business. His meaningful and strategic advice has helped in setting and growing many startup companies in Brisbane and Perth. Alexander is also a content creator for different niches. The top ones are business, career, finance and marketing. He aspires to share his experiences and is always on the lookout for the next opportunity to enhance his skills. When he isn’t busy working, you can find him cooking exotic meals, scuba diving and cycling.
Deborah Hunter Kells
I have a wide range of interests and the top of my list is people and relationships. I appreciate our big wide world and nature which tries so hard to deal with what we do to it. As noted you will find a variety of topics covered (see Home page) My appreciation goes to my team and others whom I collaborate with to make this blog successful and resourceful. Thanks especially to my team: Sarah, Tina, and Billah (See footer for more of their details)